List of Google products Wikipedia

If you’ve ever come across a banner, video, pop-up, or another style of ad while using an app, you’ve probably seen an AdMob product without even knowing it. AdMob focuses on making its product easy and streamlined for both app developers and users. This company is used by apps around the world including some of the most popular options.

Although Search makes up the bulk of its business, the Alphabet subsidiary has its hand in other business segments, including entertainment, self-driving cars, and technology. If you’re interested in investing in Google, you can do so by purchasing common or preferred shares of Alphabet or by buying mutual funds and exchange-traded funds that invest in the company. Google began as an online search firm, but it now offers more than 50 Internet services and products, from e-mail and online document creation to software for mobile phones and tablet computers.

  • The third type refers to Class B shares, which are restricted to insiders.
  • Investment advisory services are only provided to investors who become Stash Clients pursuant to a written Advisory Agreement.
  • Google’s broad product portfolio and size make it one of the top four influential companies in the high-tech marketplace, along with Apple, IBM, and Microsoft.
  • Individual investors may be considered institutional investors if they acquire 5% or more of a company’s shares, thus requiring them to file either a Schedule 13D or Schedule 13G form.
  • The trio ran the company as a “triumvirate” until Page took on the CEO role in 2011, Schmidt became executive chairman, and Brin adopted the title of director of special projects.
  • While Alphabet owns over 70 businesses, Google’s products and services are its most valuable.

It has been reported as the preferred navigation app for almost 80% of Android phone users and almost 70% of iPhone users. With around 800 million users registered in 2017, Google Drive is an extremely popular cloud storage app. In 2008 Google released Google Chrome, which is a free internet browser; more than 2 billion installs have been reported since. Google Chrome dominates over half of both mobile and internet browser usage. DoubleClick can also provide publishers with online traffic reports, showing the duration of each visitor’s session on their site, per page.


Google was added to Standard and Poor’s 500 (S&P 500) stock index in 2006. In 2012 Google’s market capitalization made it one of the largest American companies not in the Dow Jones Industrial Average. Brin and Page, who met as graduate students at Stanford University, were intrigued with the idea of extracting meaning from the mass of data accumulating on the Internet. They began working from Page’s dormitory room at Stanford to devise a new type of search technology, which they dubbed BackRub. The key was to leverage Web users’ own ranking abilities by tracking each Web site’s “backing links”—that is, the number of other pages linked to them.

  • Alphabet again reorganized in 2017 to create an intermediate holding company, XXVI Holdings, and to convert Google into a limited liability company (LLC).
  • In 2020, Google’s paid clicks, a key advertising measure, rose 19% from the previous year—driven by user adoption growth on mobile devices and growth in advertiser activity.
  • Today, Google makes hundreds of products used by billions of people across the globe, from YouTube and Android to Gmail and, of course, Google Search.
  • On December 6, 2006, British Sky Broadcasting released details of a Sky and Google alliance.[109] This includes a feature where Gmail will link with Sky and host a mail service for Sky, incorporating the email domain “”.
  • For example, in 2003 Google spent $102 million to acquire Applied Semantics, the makers of AdSense, a service that signed up owners of Web sites to run various types of ads on their Web pages.

The Vanguard Communication Services ETF (VOX), with $4.6 billion under management, is one of many Vanguard funds holding Alphabet shares. GOOGL shares make up 11.5% of the fund’s portfolio and GOOG shares comprise 11.1%, the second- and third-largest holdings, respectively. The company has diversified far beyond search engines in the past two decades. It reorganized in 2015 and created the holding company named Alphabet. The parent holds Google, its largest subsidiary, and a number of other companies.

Top Google (Alphabet) Shareholders

YouTube holds the title of the most popular video hosting service on the web. It helps generate revenues by targeting customers and centering attention on specific advertiser’s pages. As part of our effort to improve the awareness of the importance of diversity in companies, we have highlighted the transparency of Google’s (Alphabet’s) commitment to diversity, inclusiveness, and social responsibility.

Acquiring Waze was one way to eliminate competition, but Google also saw Waze’s traffic-updating features as novel enhancements to Google Maps. The company offers performance advertising, which allows advertisers to connect with their users with measurable results. It also sells brand advertising, which aims to enhance users’ awareness and affinity with brands. Advertising is thus a core part of Alphabet’s strategy and has guided many of its acquisition decisions, such as the purchase of DoubleClick in 2008 (see below). In recent reports, Alphabet has highlighted its focus on artificial intelligence – a technology it has long pioneered and integrated into tools like Search.

For example, the company been working on AI-powered tools to allow advertisers to generate their own media assets and to suggest videos for YouTube creators, which CNBC first reported in May. The topic of how the company will monetize AI came up several times throughout Tuesday’s conference call’s question-and-answer portion with investors and analysts. The name Google is a misspelling of Googol, the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information.

Most search engines simply returned a list of Web sites ranked by how often a search phrase appeared on them. Further, a link from a heavily linked Web site would be a more valuable “vote” than one from a more obscure Web site. Some of these companies are home to the most visited websites on the internet. One of these companies is YouTube, the biggest online video sharing and streaming platform owned by Google.

Related To Google

If you want to know more about what companies do they invest in, both CapitalG and GV have a helpful list of their investments on their webpages. GV provides seed, venture, and growth stage funding to tech companies in a variety of industries that includes healthcare, AI, software, hardware, life sciences, transportation, agriculture, and cyber security. Its investment portfolio includes companies such as GitLab, Verve, Stripe, Bowery, Dapper Labs, Determined AI, and Nimble.


It’s undeniable that the tech world is looking to expand more and more into healthcare, and Google is doing just that with its Fitbit acquisition. DoubleClick was founded in 1996 and became one of the stock-market stars of the dot-com era as a leader in the first generation of online advertising during the 1990s. Private equity firm Hellman & Friedman paid $1.1 billion in a “take-private” transaction to become majority owners of the company in 2005. Google finalized its acquisition of Looker in 2020, leveraging its capabilities through the Google Cloud service. At Google Cloud, Looker helps customers accelerate their ability to analyze data, deliver business intelligence, and build data-driven applications. Looker, founded in 2011 by Lloyd Tabb, helps companies to easily extract and analyze data.

Separate Google ventures—such as longevity research company Calico, home-products company Nest, and research lab Google X—became separate firms under Alphabet. Page became CEO of Alphabet, Brin its president, and Schmidt its executive chairman. Sundar Pichai, senior vice president of products, became Google’s new CEO.

During Schmidt’s reign as CEO, Page served as president of products, and Brin was president of technology. The trio ran the company as a “triumvirate” until Page took on the CEO role in 2011, Schmidt became executive chairman, and Brin adopted the title of director of special projects. Google, in full Google LLC formerly Google Inc. (1998–2017), American search engine company, founded in 1998 by Sergey Brin and Larry Page, that is a subsidiary of the holding company Alphabet Inc. More than 70 percent of worldwide online search requests are handled by Google, placing it at the heart of most Internet users’ experience. Sundar Pichai holds 88,693 Alphabet shares, representing 0.01% of the company’s total shares outstanding.

Intrinsic is dedicated to making industrial robots more usable for businesses and entrepreneurs worldwide. Google has been expanding its cloud services, and the purchase of Elastifile in 2019 helped it do so even more efficiently. Elastifile provides enterprise file storage for the cloud that is scalable. Because many people are now working from home and depending on cloud solutions to access their work files, cloud storage has become even more important than Google could have predicted in 2019.

Intrinsic is a robotics company dedicated to transforming industrial robotics options. Intrinsic began as an X Labs project tackling accessibility challenges surrounding industrial robots. X Labs recognized that robotic technology has the power to transform the modern industry, yet these tools also require a huge learning curve. Robotics experts can spend hundreds of hours programming their robots for simple tasks—and people without robotics know-how were essentially locked out of using this tech.

Sidewalk Labs

Fueled by the high profitability of its AdWords and AdSense products, Google stands as one of the five most valuable companies in the world. From July 2015 to July 2021, Google provided an annual return of 21.2% to its investors. One of the main challenges of identifying Google’s major non-search lines of revenue is the secrecy around those projects. At the time of the acquisition, Nest Founder and CEO Tony Fadell claimed that Nest devices were in over one million homes.

The company owns Fidelity Investments, which has total discretionary AUM of approximately $4.2 trillion. The Fidelity Growth Company Fund (FDGRX), which has approximately $64.5 billion in net assets, is one of the company’s mutual funds that holds shares of GOOGL. GOOGL shares are a both in the top 10 holding in the fund’s portfolio. Since Google was broken out into Google and the parent company Alphabet, it has only continued to grow in sectors that include search engines, advertising, science, entertainment, and autonomous vehicles. Due to its cross-cutting products and services, Google’s competitors vary.

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